The Job

The Brief

Scania was launching a national driver training programme. They required an identity for the programme but were cautious about creating a sub-brand.

Scania required posters, flyers, stationery, document wallets, PowerPoint templates and vehicle livery.

The Response

We found the existing but previously unused image of the empty driver's seat then created the 'Putting You in the Driving Seat' theme to meet Scania's desire to appeal to the aspirations of potential and existing HGV drivers.

We dealt directly with Scania’s suppliers to ensure they received artworks exactly to their specifications to maintain quality output.