The Job

The Brief

Scania produce an extensive selection of branded merchandise and vehicle accessories. They wanted brochures that reflect the quality and desirability of both the parts and the Scania brand.

Scania had existing packshot photography for approximately sixty per cent of the items to be included.

In addition to the brochures Scania required promotional posters and other POS items.

The Response

This project was discussed at length with Scania personnel and it was decided to create a pair of matching A4 brochures. The format was to be simple and elegant in keeping with the values of the Scania brand.

We undertook all the extra packshot photography in-house and wrote all copy including product information.

The covers were matt laminated with the Scania Griffin logo added with spot varnishing. We worked closely with Scania’s printers to ensure the quality of the print job matched the aspirations of the design.