The Job

The Brief

Scania launched their own a range of high quality fashion clothing called Scania Truck Gear. The range expresses Scania’s own values of being tough and rugged, whilst also being modern and well made.

Our client wanted an original press pack to be sent to trade and non-trade journalists. They wanted to send journalists samples of the clothing along with a brochure, a CD of product images and a DVD of a fashion shoot featuring the clothing that we were also producing for Scania.

Scania wanted all these items packaged to make an impact on the journalists, many of whom would be from outside the vehicle industry.

The Response

To highlight the contrast between the ruggedness and the high quality of the clothing we packaged the items in purpose-made wooden crates with engineered high density foam linings. The density of the foam allowed for the DVD's and brochure to be held firmly in the insets. The clothing items (3 per box) were wrapped in red tissue paper sealed with a Scania logo sticker. The boxes were screen printed and sealed with industrial bands and metal clasps. We undertook the fulfillment of this exclusive order.

We also produced the DVD of the fashion shoot included in the pack.

The promotional crates were a great success and were highly praised by client and recipients alike.