Pantechnicon has enjoyed a relationship with Scania in the UK , Sweden and Brazil for nearly twenty years, providing a full range of communications services for marketing, sales and training.

Twelve months ago we were invited to pitch for the design and production of
‘Scene Scania', the bi-annual UK magazine with a controlled-circulation of 17,000
at that time.

Early discussions were based on the existing magazine – its format, content,
print-quality – and our working methods and experience in this very specialised service area. Naturally our designer, Tony Cohen, is key to the design and production process. His thirty years experience of the publishing industry at the highest level here in London – and his CV which includes periods with the AA and art directing She and Best magazines – provide impressive credentials for any such project.

Approach
Whilst recognising that this was an opportunity to ring some changes, capitalising
on the extremely high quality elements within the existing format was just as important to ensure continuity and the best end product.

The upgrades: The size was increased; the logo style was changed; a new typeface was adopted and a four-column format replaced the previous five. Other design changes were introduced within the detailing.

Results
Assessing the success or failure of the new designs is not easy to measure. The clients are gracious with their praise of our designs and our production methods,
so increased the print-run to 24,000 on our second issue with further increases planned.